Web design affects user experience, but it also affects search engine rankings. A Poor web design practice lower your Search Engine Optimization (SEO) rank, showing your site lower in search. That has a direct effect on your website, and this is why it is so important to invest in an SEO-focused web design company from the start.
While aesthetics and content matter, your team also needs to prioritize SEO best practices in your next web design. This is because your web design affects SEO in three ways.
A good design boosts your SEO ranking, while a bad design hurts your ranking. If your web design company has a poorly designed website that is hard to use, your human customers are going to leave. Search engines pick up on the fact that users are leaving your sites and it drops your rankings accordingly. If you have slow load times, hard-to-read text, or outdated site design, you’re creating more barriers for people to engage with your site. Embrace good web design practices to keep both human users and search engine crawlers on your site.
Web design boosts your authority, building trust with users. In fact, users will leave a site if they do not like the design. By formatting your high-quality content within a visually pleasing shell, you are able to keep users on the website longer, which is good for conversions and SEO. Good design helps people get over their inherent mistrust of brands, moving into a relationship with your company more quickly. By pairing quality content with amazing visuals, you invite users to get interested in your content and engage, signaling to search engines that your site is reputable.
While web designers should always prioritize the needs of human users, they also have to balance the needs of search engine crawlers. If you make the wrong web design choices, you can unintentionally make it difficult for crawlers to index your site, damaging SEO rankings. Web design best practices in a web design company will format URLs, content, and images in a way that crawlers can index more quickly, boosting your rankings.
In conclusion, a carefully crafted link and a keyword are placed on websites by leading SEO web design firms. These companies will research information that is being used on other sites to determine what viewers are searching for online in order to deliver the best content possible.